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You've probably heard of SEO if you work in digital marketing or own a website (Search Engine Optimization).
By making your website more accessible on search engine results pages, SEO aids you in attracting customers to your online platforms (SERPs).
Yet, SEO is continuously changing, so it can be challenging to stay on top of the most recent developments.
Yet it's worthwhile since, according to studies, between 70% and 80% of users only look at organic results, and more than 25% of those searches result in a purchase.
What will be the most important SEO trends in 2023?
We'll examine 7 of the most current and pertinent SEO trends in this article, so you can get your SEO strategy ready for the year.
By making your website more accessible on search engine results pages, SEO aids you in attracting customers to your online platforms (SERPs).
Yet, SEO is continuously changing, so it can be challenging to stay on top of the most recent developments.
Yet it's worthwhile since, according to studies, between 70% and 80% of users only look at organic results, and more than 25% of those searches result in a purchase.
What will be the most important SEO trends in 2023?
We'll examine 7 of the most current and pertinent SEO trends in this article, so you can get your SEO strategy ready for the year.
1. Artificial Intelligence Will Play a Larger Role in SEO
Artificial intelligence (AI) is changing how people interact with online content. Google’s AI algorithm called RankBrain is particularly noteworthy, as it plays a vital role in Google’s ranking factors for SERPs results. Experts believe that user experience signals are the primary determinant of optimizing SEO for RankBrain. You need to captivate and engage readers with useful, well-organized content. An on-page SEO checker can help you assess page strength based on points like readability, backlinks, and more.2. Voice Search Will Impact Search Queries
Voice search technology has come a long way, and with innovations like Google Assistant, Apple’s Siri, and Amazon’s Alexa, it's got more popular too. To optimize for voice search marketing, consider your keywords. Identify longer phrases that people use in everyday conversation, as voice searches tend to do better with longer, more natural-sounding phrasing.3. Mobile-Friendliness Will Impact Search Rankings
Google rolled out mobile-first indexing in 2019, meaning the search engine looks primarily at the mobile version of a website, considering this the “primary” version instead of the desktop version. With nearly 73% of internet users accessing the internet solely via mobile devices by 2025, it’s essential to check how effective your mobile site is with Google’s free mobile-friendly test.4. Content That Fulfills the Google EAT Principle Will Rank Higher
Google has reiterated that content quality is critical for ranking success. To ensure quality content, refer to the EAT principle: expertise, authoritativeness, and trustworthiness. These factors help determine if a webpage has useful, quality content. Back up claims with statistics and facts, and link to reputable sites such as “.edu” and “.gov” URLs. Having authoritative sites link back to you is another way to prove that you fulfill the EAT criteria.5. Long-Form Content Will Help Improve SERPs
According to research, long reads of 3,000-plus words get three times more traffic and four times more shares. Long-form content allows you to provide more in-depth information, increase engagement, and improve your chances of ranking higher in SERPs.6. Featured Snippets Will Continue to Dominate
Featured snippets are a summary of an answer to a user's query displayed at the top of the search results. This is a valuable way to get attention on SERPs. To rank for featured snippets, structure your content in a Q&A format, optimize for long-tail keywords, and keep your answers concise.7. Local SEO Will Remain Important
With more people shopping and searching for businesses online, local SEO is critical for businesses with a physical presence. Ensure your Google My Business profile is up-to-date and optimized for local search.
