Auto Ads Look and Feel is Changing in AdSense: What You Need to Know


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As of March 15, 2023, AdSense has rolled out a new and improved interface for Auto ads, making it more user-friendly and giving you better controls over how ads are placed. These changes are aimed at enhancing your experience as a publisher and helping you optimize your ad placements for better performance. Let's take a closer look at what's changing in the Auto ads interface.

Reorganized Formats for Better Navigation and Understanding
One of the key updates in the new Auto ads interface is the reorganization of formats into two groups based on their behavior: 'Overlay formats' and 'In-page formats'. Overlay formats include anchor, vignette, and side rail ads, which are placed over a page's content without affecting its layout. On the other hand, in-page formats include banner and multiplex ads, which are placed within areas of a page based on the page's layout and amount of content.

Previously, the format called 'in-page ads' was used to refer to banner ads, but now it has been renamed to 'banner ads' and is part of the 'In-page formats' group. This change aims to provide more clarity and ease of understanding for publishers when choosing the right ad formats for their websites.

Independent Controls for Banner and Multiplex Ads
Another significant change in the Auto ads interface is that the controls for banner ads and multiplex ads are now independent. Previously, you had to turn on banner ads before you could turn on multiplex ads. But now, you can enable or disable each format separately, giving you more flexibility and control over your ad placements.

Easily Identifiable Formats with Illustrative Icons
To make it easier for publishers to identify each ad format, AdSense has introduced illustrative icons for each format in the menu. This visual representation helps publishers quickly understand the differences between the formats and choose the most suitable ones for their websites.

Ad Gallery for Format Examples
AdSense has also added an ad gallery that shows examples of each format, allowing you to preview how the ads will look on your website. This feature can be helpful in visualizing the appearance of different ad formats and making informed decisions about which ones to use.

More Controls to Exclude Ads from Certain Areas on the Page
In the new Auto ads interface, AdSense has also provided more controls to exclude ads from showing in certain areas on the page. This gives you the flexibility to customize your ad placements and ensure that the ads do not interfere with the user experience on your website.

How to Access the New Interface
To access the new Auto ads interface, simply sign in to your AdSense account, turn on Auto ads, and visit the 'Ad settings' panel. From there, you can explore the updated settings and take advantage of the improved controls and features.

Continuously Enhancing Performance and Usability
AdSense is committed to continuously enhancing the performance and usability of its platform, and these changes to the Auto ads interface are a result of valuable feedback from publishers like you. AdSense appreciates your input in driving these improvements and will continue to work towards providing you with the best possible user experience.

In Conclusion
The changes to the Auto ads interface in AdSense are aimed at making it more user-friendly and giving you better controls over how ads are placed on your website. With reorganized formats, independent controls, illustrative icons, an ad gallery, and more exclusion controls, these updates are designed to help you optimize your ad placements and improve the performance of your ads. So, sign in to your AdSense account, turn on Auto ads, and explore the new interface to take advantage of these improvements and boost your ad revenue. Happy publishing!