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As a content creator or website owner, it's essential to understand how your content is performing on Google Search. This knowledge can help you optimize your content for better visibility, attract more traffic, and ultimately drive more revenue.
In this article, we'll explore how you can use Google Search Console to gain insights into your content's most popular and trending search queries over the past 28 days.
Here are some of the key metrics you should pay attention to:
In this article, we'll explore how you can use Google Search Console to gain insights into your content's most popular and trending search queries over the past 28 days.
Understanding Your Data
Google Search Console is a free tool that provides valuable data about how your website performs in Google Search. By analyzing this data, you can gain insights into how users find your content and what search queries drive the most traffic to your site.Here are some of the key metrics you should pay attention to:
Search Query
This metric shows what users searched for on Google just before clicking on a result that sent them to your site's content. By analyzing this data, you can identify the keywords and phrases that are driving the most traffic to your site.Clicks
Clicks refer to how many times a user clicked a link to your site from Google Search. Note that a single click can create multiple page views when a user reads a few articles.Avg. Position
This metric shows the average position of your site's content in Google search results for a given search query. A lower position means that your content is less visible, while a higher position means that it's more visible.Top Search Queries
Top search queries refer to the queries that received the most clicks. By analyzing this data, you can identify the keywords and phrases that are driving the most traffic to your site.Trending Search Queries
Trending search queries refer to the queries that grew the most by clicks in the current vs. previous 28 days. By analyzing this data, you can identify the keywords and phrases that are becoming more popular and adjust your content accordingly.How to Access Your Data
To access your data in Google Search Console, follow these steps:- Log in to your Google Search Console account.
- Select the website you want to analyze.
- Click on the "Performance" tab on the left-hand side.
- Review the data for the past 28 days.
How to Use Your Data
Once you've accessed your data, you can use it to optimize your content for better visibility and higher traffic. Here are some tips on how to use your data effectively:Optimize Your Content for Top Search Queries
Identify the keywords and phrases that are driving the most traffic to your site and optimize your content accordingly. Make sure that your content includes these keywords and phrases and that they appear in the title, meta description, and content of your pages.Monitor Trending Search Queries
Identify the keywords and phrases that are becoming more popular and adjust your content accordingly. This can help you stay ahead of the curve and attract more traffic to your site.Improve Your Position in Search Results
If your content is appearing in a lower position in search results, you can take steps to improve its visibility. Some ways to do this include optimizing your content for keywords and phrases, building backlinks, and improving your site's load speed.